Founder & Editor
Lyubomir Asenov is a sports photographer who has worked the inside of elite sport for two decades – 148+ Formula 1 races, the Tokyo and Paris Olympics, and the 2018 Ryder Cup. A Sony Ambassador and Samsung Team Galaxy member, he founded Hole5 to show the invisible work behind the game.
The best golf weeks aren't won on the range – they're won in the spa, the kitchen and the bedroom. A field guide to the recovery that lets you play your last round like your first.
Bulgaria’s Black Sea coast hides a small set of genuinely world-class courses – at prices Portugal forgot how to charge. A photographer’s notebook.
A tournament round is an endurance event in disguise. Here is how the best players fuel concentration across five hours – and how an amateur can copy it.
The junior pathway is a marathon, not a season. A realistic five-year roadmap from first lesson to age-group wins – and the one mistake that ends most careers.
The Ryder Cup has the emotional voltage of a football derby. From the rope line, the lesson was simple – and it became the founding idea of Hole5.